Integrated Ad/DM campaign targeting
IT managers and equipment buyers. Designed to build awareness
of the company's lower-cost line of servers.
Trade ad campaign for new line of high-end
AV sound conditioning equipment
with the goal of broadening the range of buyers beyond Furman's
traditional music market.
Trade ad campaign for fall product
introduction of
computer peripherals aimed at resellers.
Trade campaign targeted to volume
buyers in the
Set-top box market, large hotels and apartments.
Trade campaign to position
a pre-release product launch
of Visual Cafe Enterprise Edition
Consumer ads supporting
the launch of Visual Cafe 3.
Trade ad for high-end
video
boards and sub systems
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